5 Smart Ways AI Is Making Real Estate Marketing Easier
Marketing is a cornerstone of a real estate agent’s job. You need to make your listings known to a wider audience so people will see and hopefully buy the property you are selling.
Managing marketing on behalf of multiple clients and listings on top of your other responsibilities is a lot of work. Modern technology, especially AI, can make the marketing part of your job more efficient, leaving you with more time to focus on other work.
Incorporating AI into your marketing workflows is one of the best things you can do to reduce your workload, and these are just 5 ways it can help.
Create and Edit Video Content Easily
Video content is the driver of modern social media. For most audience members, video is no longer just how they prefer engaging with content. They expect video, especially when looking into property. Video gives potential buyers insight into what a property looks like and allows them to picture themselves living in a place.
Smart AI tools have made creating video walkthroughs and teasers of properties easier than ever. Even if you don’t have video footage of a property, you can generate an AI video for real estate from walkthrough photos. If you have video footage, AI speeds up the editing process and makes it easier if you don’t have lots of experience producing video.
While consumers love video content, it is difficult and time-consuming to produce, requiring specialized skills for recording and editing footage. AI reduces the time and effort you need to make video content.
While AI-powered video creation streamlines the production process, high-quality virtual tours and immersive 360-degree visuals play an equally crucial role in engaging buyers who want a full sense of the property before visiting in person. Platforms like Giraffe360 allow agents to seamlessly create virtual tours and provide interactive experiences for prospective clients, elevating listings beyond traditional photography and making properties stand out in increasingly competitive digital markets.
Find Different Ways to Present Your Property
Making your listing stand out with creative ways of presenting your property. In digital advertising, you’re competing with all the attractions of the Internet as well as rival real estate agencies for audience attention. Traditional walkthroughs and photo posts won’t be enough to grab people’s attention.
Besides video, there are other ways that AI can help present a property in the best light. You can use AI to help a prospect envision what it would look like renovated or at different times of day. They can help you create floor plans and 3-D models that satisfy people who want to know the structure of a property before buying.
Creating different visualizations of a listing is hard work and used to require specialized knowledge of drafting and editing visuals. With AI, you have greater flexibility when it comes to property presentation, even if you don’t have strong visual imaging skills yourself.
Automate Managing Multiple Listings
One of the challenges of real estate marketing is that you’re rarely responsible for one thing at a time. Most real estate agents and companies have dozens, if not hundreds, of listings in their portfolio at any given moment. Ensuring that all of them get equal marketing is difficult if you’re just relying on your own brain.
AI-powered social media scheduling tools make following complex marketing plans easier. These tools automate posts and stories, which is more efficient than manually uploading marketing materials for every single listing.
Automated social media tools have existed for a few years now. With AI, they’re becoming even more efficient and offering additional features.
Generate Post and Lead Ideas
If you’re stuck on what you should do next with your real estate marketing strategy, AI can help you brainstorm new ideas for posts and captions. You can prompt the AI tool to give you ideas based on current trends and other successful marketing campaigns. Artificial intelligence is better able to analyze what will be successful on social media than humans.
AI can also help you with the marketing strategy for your real estate firm. It can brainstorm potential leads and marketing channels, helping you find sales avenues that you may have overlooked.
Manage Leads and Contact Information
Real estate marketing is not just about posting to social media and attracting new people to your audience. Marketing requires cultivating leads over time and maintaining contact with them until they are ready to buy or sell property.
AI can help you manage an unwieldy bank of marketing leads. Use AI to organize your leads and categorize them according to where they are in your sales funnel. AI can also help you come up with scripts for reaching out to your leads.
Easy Real Estate Marketing with AI
AI is helpful in many tasks in the real estate process, including marketing. Real estate agents can use AI to help with organizing their campaigns, such as automated posting and organizing contact information. AI is also helpful with generating creative content ideas and presentation methods to help a listing stand out.
Using AI can help you reduce your workload and improve the effectiveness of your marketing, helping you earn more sales.
